Telephone Data Collection

StrataMark’s rigorous telephone interviewer training and extensive experience yields high quality results.

Quality

• Detailed briefings, interviewing practices, and pre-testing procedures.
• Monitoring 15%+ of all interviews.
• A maximum interviewer-to-supervisor ratio of 10:1.
• Supervisors have full control and can directly review surveys real-time.

• Interviewers undergo extensive initial and ongoing training.
• Comprehensive open-end training to ensure deep and appropriate probing and clarification.
• Our detailed Interviewing Techniques and Procedures Manual is used to achieve consistency across interviewing.

Experience

• Over a half million Consumer Insights and Business-to-Business interviews completed annually.
• Multi-lingual capabilities.
• Phone room supervisors: 15+ years experience.
• Senior interviewers: 9+ years experience.
• Junior interviewers: 3+ years experience.

Learn more about:

• StrataMark Call Centers
• IBM SPSS Quancept for CATI
• Sample Management System
• Foundation For Offshoring Transparency