Brand Strategy & Positioning
A successful brand has devoted followers with strong passion and commitment, some literally “selling” the brand to others in their enthusiasm. This passion and commitment is born of a relationship with the brand formed from the cognitive and emotional associations in how consumers experience and perceive the company, product, or service.
Collectively, it is the strongest, most positive, and unique associations held by consumers about a brand which create opportunities for the brand to differentiate itself in the marketplace and gain competitive advantage.
Whether yours is a corporate, product, or service brand, StrataMark has the depth of experience to help you grow your brand and track its progress.
Custom research designed by experienced researchers is particularly advantageous in brand positioning work. This is because there are different approaches to obtaining brand positioning information, each with varying strengths that can be optimally leveraged based on your specific research objectives.
At times we recommend including Qualitative Research prior to quantitative work so that in-depth exploration of marketplace perceptions of/attitudes toward your brand can directly inform the quantitative research phase. Whether focus groups, IDI’s or other methods, we incorporate such qualitative learning seamlessly within the timeline of the overarching quantitative study design. (For more on Qualitative Research, visit “Research Solutions” in our website.)
For some examples of our thinking and work in the area of Brand Strategy & Positioning, please click on the hyperlinks below (to view in PDF format):