Qualitative Research

StrataMark conducts qualitative research to explore the framework within which your customers use your products or services to achieve a deeper understanding of the issues that drive usage and preferences, or to generate theories and hypotheses to be tested quantitatively. Online, phone, and face-to-face focus groups, in-depth interviews, and electronic bulletin boards are some of the various approaches we use.

Additionally, StrataMark has developed exciting new approaches that can be used to gain deeper insight into consumer attitudes, behaviors, value systems, emotions, motivations, aspirations, experiences, or lifestyles. Among these are:

StrataSynthesis™, our formalized approach to documenting current intelligence about a brand and its market prior to launching a large-scale quantitative study. We explore historical and current perspectives, and obtain key stakeholders’ perceptions regarding market trends and the future of the brand. Learn more>>

Alive InPerson™ and WebAlive™, two proprietary solutions for obtaining quantitative metrics and qualitative insights in a single research session with instant reporting capabilities. Learn more>>