People

Our senior staff collectively has more than 200 years of experience, combining the best of strategic corporate/client leadership; marketing strategy development; diverse research provider; strategic marketing/research consulting.

George Trebbi, Ph.D.
Founder and President

• 30+ years full-service market research experience
• Professor of Marketing Strategy since 1972 to corporate executives
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Larry Mock
Consultant, Strategic Brand Building

• 28+ years experience in full-service market research/consulting
• Former V.P. of Worldwide Market Research at Procter & Gamble
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Joan Schimmel
S.V.P. Client Services

• 25+ years experience in full-service market research
• Over 20 years with major research provider, including head of their L.A. office
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Marianne Griffin
S.V.P. Client Services

• 25+ years experience in full-service market research
• Oversees all elements of project management
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Laura Deaton
S.V.P. Operations

• 26+ years experience in full-service market research
• Oversees all aspects of data collection and processing
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Kevin Kane
S.V.P. Analytic Services

• 15+ years conducting custom market research analysis
• Seasoned in best practices for study design and applying analytics across a broad industry spectrum
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Josh Hiley
V.P. Client Services

• 10+ years consulting and designing custom market research
• Certifications in Data Mining and Data Analysis
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Joan Lord
V.P. Analytic Services

• 25+ years experience in marketing and market research
• 10+ years experience in analytics and strategic insights
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