Dynamic Relationship Solutions™

StrataMark’s custom research solutions are built on the philosophy of deeply understanding and strengthening brand-consumer relationships.  Dynamic Relationship Solutions™ is a holistic approach that reveals a whole new context and dimension in how people view, respond to and commit themselves to a brand.  The outcomes are many: 

1. Hidden consumer needs and values are identified
2. New or expanded market segments emerge
3. Consumers are reached and served more practically and profitably
4. Advertising and messaging is improved
5. Brand loyalty and brand “passion” are intensified, increasing revenue
6. Brand commitment and profitability is increased

With the breadth and wealth of experience of StrataMark’s management team involved in every phase of the research, the result will be Dynamic Relationship Solutions™ that complement and improve your brand-consumer relationships, and resulting bottom line. .

Strata*Synthesis™: Discovering Possibilities by exploring the known and unveiling the unknown.

StrataMark’s guided yet outreaching approach uncovers and leverages facts, questions, hypotheses, doubts and other brand/category-centric information held by a broad and diverse group of stakeholders.  Current business bases are substantiated and new areas for growth potential are explored.  The synthesized knowledge and insights substantially increase the playing field for growth-oriented opportunities.

Dynamic*Directives™:  Building Brands by identifying and exploring current and potential relationships.

Relationships are formed and built in the context of people’s lives – in the context of their fears, frustrations and aspirations.  So the understanding of what will build stronger relationships with consumers, customers or constituents must begin in those life contexts.  Dynamic*Directives™ leverages a  combination of learning approaches (Ethnography, blogs, bulletin boards, iterative IDI’s, etc.) and identifies entirely new attributes, attitudes and key relationship insights toward brands.  These become the paths to new business growth, above and beyond what has been achieved using traditional research methodologies.

Dynamic*Solutions™:  Growing Businesses through consumer-brand relational insights.

Custom designed to leverage learning from Strata*Synthesis™ and Dynamic*Directives™ to quantify the most important brand-consumer relationship drivers. This is determined for current users, new, potential user groups, and actionable segments of these groups.    Results yield a deeper, broader and clearer reflection of the brand-consumer relationships versus current research approaches and will pinpoint where the most lucrative brand growth opportunities are.  This allows for more influential advertising, packaging and messaging that speaks to the heart of consumers’ needs, yielding the largest lifetime dollar value possible from each consumer. 

Each of these phases is highly customized for each client and their brand.  The result is new insights, better concepts, more actionable, growth-oriented solutions and a better reflection of the true impact your brand will have on someone’s life. 

StrataMark is a pioneer in discovering brand insights through relational learning.  Let us develop a Dynamic Relationship Solution customized for you.  Click here to contact us today!