Larry joined RDI/StrataMark Dynamic Solutions in December 2004
as President of Strategic Development bringing in his strategic research
consultancy
to form
StrataMark Dynamic Solutions. He is building on RDI's strong
research heritage, bringing additional business-building capabilities
to new
and prospective clients. These new capabilities will be rooted in
a deep understanding of consumer and market dynamics, a keen sense
of how these dynamics impact a client's complex business situation,
and unparalleled client service; all of this enabling clients to
exceed their information and learning goals.
Larry's research career spans more than 28 years. The first 23
years were at P&G, where Larry progressed through increasing
levels of responsibility across all P&G's product categories,
advertising/media and operations/organizational development, and
across three continents. He became responsible for all P&G market
research worldwide in 1994 and was appointed Vice President, P&G
Worldwide Consumer & Market Knowledge in 1997.
In 2000, Larry extended his research career into strategic consulting, managed a large national trade association for market research (CMOR) and then led Brand & Advertising Development for the multinational research company, TNS.
Larry has a BS in Psychology and a MBA in Marketing, from Xavier University. He has served as a board member for many years at ARF, including Chairman, sits on the Advertising Council Research Committee, sat on several Masters of Market Research Advisory Boards: Universities of Wisconsin/Texas/Georgia, and has been actively involved in Global Research Industry strategic development efforts (RILF/RELEAS).
To contact Larry: lmock@StrataMarkds.com
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