Mike's research experience encompasses advanced work in
academia and quantitative design in addition to applied custom market
research analysis. His excellent statistical processing skills and
in-depth knowledge of statistical theory make him a key contributor
to the StrataMark Dynamic Solutions analytical team. Certainly, advanced
statistical analysis is often imperative to achieving maximum insights
from research
data.
To this end, Mike works with SPSS, SAS and a variety of other platforms
in performing a multitude of analytical techniques, such as regression,
multidimensional scaling, discriminant, cluster and conjoint analysis.
Mike is also well-versed in the use and application of various modeling
techniques such as, multi-nomial logit modeling of brand ratings
choice data, as well as multiple and logistic regression models.
Mike has over 16 years of experience in research analysis. His educational training includes a BA in Psychology from Wright State University and a PhD in Psychology from Kent State University.
To contact Mike: mream@StrataMarkds.com |
