Joan believes that taking a strategic consultative approach
to aligning clients' informational objectives with their larger marketing
goals facilitates the creation of effective marketing research solutions.
This philosophy, coupled with Joan's hands-on involvement in project
design, execution and data analysis, results in an exceptional level
of client service. In a business environment where marketing research
information must be made accessible to a variety of cross-functional
entities within an organization, Joan is frequently asked to work
directly with internal client constituencies to disseminate study
findings and support the integration of these data into “'next
step ' action plans. Joan is experienced in consumer-based research
as well as business-to-business assignments, and she has applied
her expertise across a variety of industries, including financial
services, telecommunications, consumer packaged goods, retailing,
entertainment, automotive, office products and computer hardware/peripherals.
Joan has over 25 years of marketing research experience. Her formal educational training includes a BA from the University of California and a MBA from the University of Southern California.
To contact Joan: jschimmel@StrataMarkds.com |
