ALIVE™ is StrataMark's real-time learning tool, combining qualitative and quantitative approaches to accelerate consumer understanding on your concepts, products, packaging and pricing initiatives. Immediate, ongoing access to tabulated information provides the opportunity for fast-cycle, iterative, quantitative learning, as well as providing the ability to get more in-depth, qualitative understanding from large or small sub-groups of the respondents.

• Combines state-of-the-art wireless data collection technology with pre-recruited central location methodology
• Allows testing of all sensory stimuli
• Offers the best of quantitative results and qualitative insights
• Respondents can be divided into groups based on their responses with different qualitative insight sessions
• Remote Access — Web-enabled clients accessing secure site can follow along as data collection progresses and view “live” results
• Real-Time Learning — Continuous data tabulation during session facilitates immediate decision-making capability
• Facilitates iterative development sessions on ideas and concepts; respondents’ input can immediately be leveraged into improved concept statements
• Quantitative Data — Reliable input to decision making vs. focus group results
• Qualitative Insights — Back-end discussion to obtain in-depth diagnostics
• Customization Capability — Flexibility to modify existing questions and/or add new ones during session